The concept of fashion is one that has been around for many centuries. The change in the style of our appearance, and most particularly our clothing is something that has been happening cyclically for hundreds of year.
Fashion is something that we generally consider to be of interest more to women than to men. Although a man may be interested in dressing in the latest style, this is often where his interest in the subject ends. For many women, on the other hand, fashion is a subject of continual interest. Studying what people are wearing and what new items come on the market is a hobby for many women.
The way fashion is propagated to the masses is normally through the media as well by what is seen in clothing stores and what is worn by people on the street as well as celebrities. People are aware of what is going on in the fashion world not only through fashion shows or publications, but just by what is available for purchase. Even someone with very little „fashion sense” will find it hard to be too far behind the times if they do any shopping for clothing, as they will be surrounded by the latest styles in every store.
Advertising is an extremely important part of the fashion industry. What is pictured in magazines and on posters can have a huge influence on what people will buy. Fashion magazines play a major role in spreading the word and getting people used to the look of a new style.
Fashion graphic design is the main contributor to these types of advertising. Along with modelling, fashion graphic design is what creates the very images that influence the people who will be buying and wearing the clothing. This type of graphic designer will create a picture using a combination of photographs, words and symbols that appeals to the targeted market.
These images are printed on posters to be hung in stores, fliers to be distributed, in magazines and even on the packaging of some clothing items. Televisions commercials are created using motion design to provide a more realistic vision of the clothing. These kinds of advertisements must be well thought out and constructed to be attractive to the kinds of people who will buy the product. Modern phrases and funny pictures, dialogue or text can be utilized to bring about a certain feeling in the advertisement. Often a brand will have a catchphrase that is based on a play on words which make the brand more memorable and recognizable.
In fashion graphic design plays an important part in changing society's view of what is good looking as far as the style of clothing goes. It is a powerful tool to influence the market.